SIMPLICITY IN DESIGN


IN SIMPLICITY WE FIND THE BEAUTY, BECAUSE THE EYE CAN REST! WHEN THE EYE IS ABLE TO REST, THE SOUL CAN REST!

KRIS SCHIRMER
2009/10/14





7/25/11

DESIGNER OF THE MOST FAMOUS LOGOS



PAUL RAND

(born Peretz Rosenbaum, (August 15, 1914 — November 26, 1996) was an American graphic designer, best known for his corporate logo designs.
Paul Rand may not be a familiar name or face to many, but he created the public face of many of the world’s most well-known companies. ABC Television, IBM, UPS and NeXT are a few of the many companies that Rand designed a logo for.
While Rand didn’t design the current Apple logo (which is a derivative of the multicolored Apple logo designed by Rob Janoff), his work is well respected in Apple circles. When Apple launched its “Think Different” campaign     , it chose to feature Paul Rand on a print ad.




 He was one of the originators of the Swiss Style of graphic design.

Among these young Americans it seems to be that Paul Rand is one of the best and most capable [. . .] He is a painter, lecturer, industrial designer, [and] advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless. 





Video, Editing, Motion Graphics and Music by Sarah Brody
Switzerland, 1994




Paul Rand from Sarah Brody on Vimeo.

Steve Jobs once called Paul Rand, “the greatest living graphic designer.” Though no longer alive, Rand’s legend still thrives in his work and in his writings. With a body of work that includes logos for 


IBM,

   Westinghouse,   ABC   UPS, and  NeXT, he’s still someone you should listen to.




In Design, Form, and Chaos, Rand shares “some thoughts and despair about the design of a logo.”
First what is a logo? Rand says poetically:

A logo is a flag, a signature, an escutcheon, a street sign. 
A logo does not sell (directly), it identifies.
A logo is rarely a description of a business.
A logo derives meaning from the quality of the thing it symbolizes,
         not the other way around. A logo is less important than the product it signifies; what it represents is more
         important than what it looks like.
The subject matter of a logo can be almost anything.

HIS HISTORICAL Timeline IS TO BE FOUND OVER HERE.

If you are interested how logos changed their "face" over time GO HERE!

ONE BOOK I WANT TO RECOMMEND:

Paul Rand: Conversations with Students


 

 

 

 

 

 

 

 

 

 

 

 

 

I WISH YOU ALL A GREAT TIME ON THE PATH OF SIMPLIFYING LIFE - YOURS AS WELL AS OTHERS!

LOVE KRIS


7/12/11

ONLY COLOUR

MY LATEST WORK FROM THE "COLOURFUL PAINTINGS" DEPARTMENT ... 

"OnLY COLOUr"

PAINTINGS ALWAYS CHANGE THROUGH THE EYES OF THE PERSON WHO IS LOOKING AT IT. 

SO ENJOY AND LET ME KNOW WHAT YOUR FIRST THOUGHT WAS WHEN YOU SAW THIS PAINTING. 
WHAT DID YOU SEE? 

INTERACTION IN ART IS not only POSSIBLE AND VERY IMPORTANT... IT IS NECESSARY TO LET GO AND MELT INO THE PIECE OF ART WHICH YOU OBSERVE ... TO UNDERSTAND, TO BE ABLE TO FEEL .....

FOR EVERYONE!  love kris




















SO COME ON IN AND SEE SOME DETAILS!
































HAVE YOU EVER THOUGHT THAT COLOR CAN BE HEALTHY OR HELP YOU HEAL? NO, THAN YOU SHOULD GO HERE. http://lnkd.in/NiiVcC

7/2/11

A NEW KIND OF ART IS BORNE

CELL PHONE FILMS - THIS IS ONE OF THE MOST BEAUTIFUL ONES!... AND OF COURSE ABOUT ANYTHING ELSE/LESS THAN LOVE ;*

I HOPE YOU ENJOY IT, AND ALSO WATCH THE "MAKE OF" ... IT OFTEN TAKES MORE THAN ONE WOULD THINK! TALKING FROM OWN EXPERIENCE* ... ;) KRIS
*MY LOVE THE "STRING-KING" SEE ON THE RIGHT SIDE BELOW THE CLOCK! 
SCHLEICHWERBUNG LOL



Splitscreen: A Love Story from JW Griffiths on Vimeo.
Shot entirely on the Nokia N8 mobile phone. Winner of the Nokia Shorts competition 2011.



Director: JW Griffiths

Producer: Kurban Kassam

Director of Photography: Christopher Moon

Editor: Marianne Kuopanportti

Sound Design: Mauricio d'Orey

Music composed by: Lennert Busch



Splitscreen: A Making Of - Part 1 from JW Griffiths on Vimeo.

I WISH YOU ALL A WONDERFUL WEEKEND AND HOPE YOU WILL TAKE THAT FILM AS AN INSPIRATION!
LOVE KRIS




AND AS ALWAYS ... COMMENTS ARE MORE THAN WELCOME! SO JUST TYPE SOME WORDS ... WHAT WERE YOUR THOUGHTS WHEN YOU WATCHED THE FILM ... THE FIRST TIME? 

my thoughts flew back to the month may when i was not even 18. my boyfriend at the time & i went to paris to celebrate my 18th birthday  ... we had a beautiful hotel room under the roof of a very old hotel in montmartre paris, with a breathtaking view over the city and a guy opposite our hotelroom who always played great music ... each morning we had a cafe au lait et un croissant [petit dejouner*] for ;)*breakfast. wonderful memories...  what about you?

LinkWithin

Related Posts with Thumbnails

TIME WORLDWIDE

SOPHIE HUNGER - BERLIN

The Eight Irresistible Principles of Fun

VANISHING POINT

SIMPLICITY

SAN FRANCISCO FASHION SHOW 2009