(born Peretz Rosenbaum, (August 15, 1914 — November 26, 1996) was an American graphic designer, best known for his corporate logo designs.
Paul Rand may not be a familiar name or face to many, but he created the public face of many of the world’s most well-known companies. ABC Television, IBM, UPS and NeXT are a few of the many companies that Rand designed a logo for.
He was one of the originators of the Swiss Style of graphic design.
Paul Rand from Sarah Brody on Vimeo.
Westinghouse, ABC, UPS, and NeXT, he’s still someone you should listen to.
A logo is rarely a description of a business.
A logo derives meaning from the quality of the thing it symbolizes,
not the other way around. A logo is less important than the product it signifies; what it represents is more
important than what it looks like.
The subject matter of a logo can be almost anything.
HIS HISTORICAL Timeline IS TO BE FOUND OVER HERE.
If you are interested how logos changed their "face" over time GO HERE!