kris schirmer art + design

BRAUN'S LEAD DESIGNER Dieter Rams' Ten Principles of good design:

Dieter Rams' Ten Principles of good design:

1955 as a young designer

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

WHAT ELSE IS THERE TO ADD BY ME? NOT MUCH!
MAYBE ...
GOOD DESIGN IS FUN!

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celebrating life & great design